摘要
随着国内经济的快速发展和经济体制的改革，工商管理领域需要适应新时代的经济形势和市场需求。传统的工商管理课程注重理论知识的传授，在实践应用能力的培养方面相对不足。在当今经济形势下，创新创业已成为推动发展的重要动力，高校工商管理课程必须重点关注创新创业。通过教学改革，强化学生的创新思维和创业意识，培养具有创新精神和创业能力的人才，促进创新创业教育与实践的融合，至关重要。本文主要探讨创新创业理念下的工商管理教育改革。首先，分析了基于创新创业理念的工商管理教育改革的重要作用以及工商管理教学的现状。其次，对工商管理创新创业课程体系的构建与完善、专业化的创新创业教学实践体系的建设以及高素质创新创业师资队伍的培养进行了探讨。本文旨在为相关研究提供参考资料。
关键词： 创新创业理念；工商管理；教育改革分析
Abstract
With the rapid development of the domestic economy and the reform of the economic system, the field of business administration needs to adapt to the economic situation and market demand of the new era. While traditional business management courses focus on imparting theoretical knowledge, they are relatively insufficient in cultivating practical application abilities. In today's economy, innovation and entrepreneurship have become important driving forces for development, and universities must prioritize these areas in their business management courses. It is crucial to strengthen students' innovative thinking and entrepreneurial awareness through educational reforms, cultivating talents with an innovative spirit and entrepreneurial abilities, and promoting the integration of innovation and entrepreneurship education and practice. This article primarily focuses on the reform of business administration education under the concept of innovation and entrepreneurship. Firstly, it analyzes the main role of business administration education reform based on the concept of innovation and entrepreneurship, as well as the current situation of business administration teaching. Secondly, it delves into the construction and enhancement of the business administration innovation and entrepreneurship curriculum system, the development of a professional innovation and entrepreneurship teaching practice system, and the cultivation of high-quality innovation and entrepreneurship teaching staff. The purpose of this article is to provide reference materials for related research.
Key words： Innovation and entrepreneurship concept; Business administration; Analysis of educational reform
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